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Television in Spain was launched in October 1956, when the state broadcaster Televisión Española (TVE) started regular broadcasts. The first private channels started in 1990. Colour transmissions started in 1974 after two years of test transmissions, with all programming transmitted in color from 1977, and colour commercials, which started in 1978. Currently, television is one of the leading mass media of the country, and by 2008 was in 99.7% of households in Spain according to INE statistics.

Until recently terrestrial television was considered an essential public service. Broadcasting is managed both directly by the State and indirectly, through controlled concessions to private firms. The Audiovisual Law of 2010 changed this by defining radio and television as commercial services that individuals pay for, fostering liberalization within some constraints.

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